Natural Retreats

Luxury concierge management in about sixteen resort markets, with total opacity on every number an owner would want to see.

The facts on file

Service model: Full service
Headline fee: Not a % of revenue
How the fee is structured: Not published — the company states the fee is "variable by destination and revenue potential" and must be discussed directly
Whose Airbnb account holds the listing: Natural Retreats's — they become the host of record
Time to go live: Not published
Contract and exit: Not published
Channels: Airbnb, VRBO, Booking.com, Direct booking
Where they operate: ~16 US destinations skewed to luxury mountain and resort markets — Big Sky, Whitefish, Park City, Breckenridge, Mammoth, Tahoe, Palm Springs, Sun Valley, the Florida Emerald Coast and coastal Carolina
Portfolio size: Not published
Founded: 2006

What Natural Retreats actually is

Natural Retreats, founded in 2006, manages luxury homes in roughly sixteen US destinations skewed to mountain and resort markets: Big Sky, Whitefish, Park City, Breckenridge, Mammoth, Tahoe, Palm Springs, Sun Valley, the Florida Emerald Coast and coastal Carolina. It is the parent of the 360 Blue group, so Emerald Coast inventory sits under sister brands. It has real local standing — named Best Property Management in the 2025 Best of Big Sky Awards. This is a high-touch operator for high-end homes in a short list of places.

What it costs, and what the number really buys

Not published. The company states the fee is variable by destination and revenue potential and must be discussed directly. There are no reported figures we would repeat, so we are not going to invent a range. But decode the phrasing: variable by revenue potential means the rate is set against what they believe your home can earn, which makes it a negotiation about your asset rather than a price list. Bring comparable revenue data to that conversation or you will be arguing from their numbers only.

Do you keep your Airbnb listing?

No. Bookings run through Natural Retreats' own site and OTA accounts, and you receive an owner portal in place of a listing. A portal is a reporting view, not something you control. In luxury resort markets a large share of demand arrives through the manager's own channels and repeat guests, which makes the handoff more consequential than usual: you are not only giving up an Airbnb listing, you are giving up a book of guests who booked a Natural Retreats home.

Contract, notice and getting out

Not published. No term, no notice period, no exit terms anywhere, and no published portfolio size or go-live time either. On the dimensions an owner actually needs to compare, Natural Retreats is the most opaque record in this data set — an odd fit for a company with an otherwise strong local reputation and awards to point at.

Who Natural Retreats is right for

You own a genuinely high-end home in Big Sky, Park City, Whitefish, Tahoe, Sun Valley or another of its markets.
You want concierge-level guest service and do not want to touch the operation.
The manager's own booking channel is a feature to you, not a lock-in.

And who should keep looking

You are comparison-shopping on price.
Your property is outside its sixteen destinations.
You want a direct relationship with repeat guests.

Strengths and tradeoffs at a glance

Strengths

Strong local reputation and awards in its core markets
Genuine luxury service standard
A real direct-booking channel of its own

Tradeoffs

Nothing published — not fees, not contract terms, not portfolio size
Narrow geographic coverage
An owner portal replaces any listing control

Go to the source

Official site: www.naturalretreats.com. Ask them for the management agreement and the fee schedule in writing before you sign anything — particularly the clause covering who holds the listing and what happens to it when you leave.

What this profile was built from

Verified 2026-08-28. Where a fee, contract term or go-live time is described as reported or estimated, the company does not publish it and we have not invented one.

Fees, contracts and coverage in this category change. Confirm the current terms with the company before you sign.

Back to the full comparison table, or the index of all 17 companies. If you are still deciding between hiring somebody and automating the work, read the two philosophies side by side; if you have already decided to hire, take these questions into the call.