Vacasa

The biggest name in the category and the most out of date. Signing with Vacasa in 2026 means signing with a local franchisee.

The facts on file

Service model: Full service
Headline fee: 25–35%
How the fee is structured: Never published — a single "comprehensive fee", widely reported at 25–35% of gross revenue. Now set by the independent franchisee in each market.
Whose Airbnb account holds the listing: Vacasa's — they become the host of record
Time to go live: Not published
Contract and exit: Cancel any time with 90 days' written notice; bookings checking out before termination must be honoured. No standard early-termination fee.
Channels: Airbnb, VRBO, Booking.com, Direct booking
Where they operate: Historically hundreds of markets across the US, Canada, Mexico and Belize; now delivered by independent franchisees
Portfolio size: ~32,000 units at acquisition; all but roughly 600 sold to franchisees and local operators by mid-2026
Founded: 2009

What Vacasa actually is

This is the most important caveat in the entire data set. Vacasa, founded in 2009, went public in 2021 at a $4.4B valuation, was bought by Casago for about $130M in April 2025, and Casago then sold nearly all of the roughly 32,000 units to local franchisees and regional operators, completing in August 2026. Around 600 units remained. Vacasa.com is being repositioned as a consumer booking brand carrying third-party supply. Vacasa's own site still presents a single unified national brand and does not disclose any of this to owners considering it.

What it costs, and what the number really buys

Never published. Vacasa charges what it calls a single comprehensive fee, widely reported at 25–35% of gross revenue — reported, not published — and that number is now set by the independent franchisee in your market. The range you will find quoted all over the internet therefore describes a company that, for practical purposes, no longer prices anything centrally. Treat any Vacasa fee you read, ours included, as historical context rather than a quote you can hold anyone to.

Do you keep your Airbnb listing?

No. Your home is listed under the manager's accounts, and now there is a second question stacked on top of the first: which manager? If you signed with Vacasa before the divestiture, your listing, reviews and guest history have moved to a franchisee you did not choose. If you are signing now, you are signing with that franchisee directly. Either way the listing is not yours, and the entity holding it changed hands twice inside eighteen months.

Contract, notice and getting out

Cancel at any time with 90 days' written notice; bookings checking out before termination have to be honoured; no standard early-termination fee. Those are decent published terms — the live question is who they now bind. Before signing anything, ask which legal entity appears on the agreement, whether it is Vacasa Inc or a franchisee LLC, and get the answer in writing alongside the notice period.

Who Vacasa is right for

Your market's franchisee is a strong, established operator and you have verified that specifically, not by reading national reviews.
You want national booking-brand distribution behind a local team.
You are already in the system and your new franchisee is performing.

And who should keep looking

You are choosing on the strength of the Vacasa brand as it existed in 2023.
You cannot identify and vet the specific franchisee who would hold your listing.
You want a consistent national service standard.

Strengths and tradeoffs at a glance

Strengths

90-day written-notice cancellation with no standard early-termination fee
Enormous destination footprint inherited from the roll-up
Consumer-side brand recognition still drives bookings

Tradeoffs

The brand you think you are buying no longer operates the service
Fee never published and now set locally
National reviews describe a company that has been dismantled
The website does not tell you any of this

Go to the source

Official site: www.vacasa.com. Ask them for the management agreement and the fee schedule in writing before you sign anything — particularly the clause covering who holds the listing and what happens to it when you leave.

What this profile was built from

Verified 2026-08-28. Where a fee, contract term or go-live time is described as reported or estimated, the company does not publish it and we have not invented one.

Fees, contracts and coverage in this category change. Confirm the current terms with the company before you sign.

Back to the full comparison table, or the index of all 17 companies. If you are still deciding between hiring somebody and automating the work, read the two philosophies side by side; if you have already decided to hire, take these questions into the call.